4220 Cove Court, NE
Marietta, GA 30067
770-971-6619
TMT’s Tools and Templates
The Media Trainers® workshops are guided by a philosophy designed to enhance your comfort level and message delivery capability in interviews and presentations by offering you expeditious and proven processes. These processes are centered around exclusive, practical and robust tools:
TMT’s 10 Rules of Interviewing™
TMT’s Media Skills Development Workshop is based on this specific set of benchmarks that guide you through the techniques of answering questions on your terms, and from your perspective, and in the development of your agenda.
The rules are easy to follow and serve as "hooks" to keep you on a proper path of preparation. The checklist is a logical process; each rule is a plank in a solid foundation for your communications strategy. Workshop participants leave with a copy of these rules to help guide them during future news interview opportunities.
TMT’s 30 Minute News Interview Planner™
This is TMT’s exclusive and streamlined process for message/agenda development. As the name suggests, it should take 30 minutes (or less) using this process to be properly prepared for an interview. Time and again our clients tell us this model has worked effectively for them.
Typically, executives look to their professional communicators to give them a list of anticipated questions and suggested answers. Often, these can be voluminous tomes that don't get read, or, if they are read, quickly forgotten. The interviewee who uses this method usually does not have the connection they need to their key messages. And, even if they do read and remember the material, what if those questions are not asked, or they're asked in a different way? This volume of material becomes a distraction.
TMT’s 30 Minute News Interview Planner™ allows your executive to engage an interviewer on a comfortable, natural level, instead of sounding pre–programmed and less than credible. Use this process with them when they’re preparing for an interview and they’ll "own" the messages and be able to bridge to sound bites they need to deliver.
TMT’s Exposure Grid™
This is your "story inventory". It’s one of the very first things you will work on interactively in our media training workshops. It helps you focus on the story angles you want to talk about, what we call your "positive opportunities," as well as the "negative opportunities," story angles you will need messages for. Note that the key word here is "opportunities." This inventory method also helps you list all the potential audiences you may want to reach, depending on the story and the medium you are interviewing with. And, finally, it includes a list for you to note all the various media you may need, or wish, to engage.
Once completed, you have this inventory tool to draw from in order to develop specific interview agendas with TMT’s 30 Minute News Interview Planner™.
TMT’s 10 Rules of Persuasive Communication™
Used in TMT’s New Business Development (NBD) Workshops for marketing and sales executives, TMT’s 10 Rules of Persuasive Communication™ is a specific set of benchmarks to help close deals with prospective customers. Many of the "rules" are supported with video examples that illustrate effective techniques for persuasive presentations.
Just like our other seminars, TMT’s New Business Development (NBD) Workshop is customized for each client to make the training as realistic and durable as possible.
TMT’s NBD Planning Grid™
Additionally, these workshops have their own specialized tool for effective due diligence prior to meeting with the prospect. TMT’s NBD Planning Grid™ helps you sort through what your client might want vs. what they actually need. It also allows you to define exactly what you can–and cannot–provide as well as quantifying the economic potential of this business deal.
The Media Trainers® Advantage
Over 25 years of local & network news reporting and management experience
Comprehensive knowledge of how media work and how to work with the media
Managed more than 50 people
Able to spot and develop talent
Hired and developed syndicated talk hosts Sean Hannity and Clark Howard and several news reporters who have gone on to network positions
Successfully molded and directed individuals into award winning broadcasters; more than 40 international, national, regional and statewide awards
An understanding of running a business
Managed a seven figure budget
Deep experience in customized training
TMT has conducted more than 450 workshops and consulting sessions with over 90 clients. Workshops are designed around the needs of each participant based on:
Their specific role inside the organization
Their available time for training
Their comfort level
Their level of experience dealing with the media
The type of interview(s) they will be doing
Depending on your needs, our training will include:
Media skills built around The Media Trainers® 10 Rules of Interviewing™.
Tough questions preparations focusing on the most difficult inquiries reporters are apt to make.
Message development that gets your team "on message" to avert a crisis, diffuse an issue or promote your company.
Role playing, mock interviews and video clips drawn from our extensive library.
Attention to detail
A Lockheed Martin Aeronautics Company executive:
"A training program where somebody spoke our language, prepared materials that reflected our business needs, and gave us just the right amount of useful materials."
A Coca-Cola Company executive:
"I was significantly impressed by the pertinent and well-researched, well prepared questions. Much better than my Proctor & Gamble training."
A Southern Company executive:
"I believe that this training was right on target to what we needed. The trainer was well prepared, not only for our industry, but also our project subject matter. Thanks!"
A Georgia Power Company executive:
"Trainer obviously knows our business and was excellent in identifying the areas we may be presented with while dealing with the media."
A Mirant executive:
"I was very impressed with the prep work done by the trainer relating to our business. Our industry is complex and he quickly adjusted to our local (Canada) issues."
An AGL Resources executive:
"Your training is straightforward and completely accomplished my objectives. Thank you for the open, honest feedback and relaying real life experiences."
Exclusive Tools Transferred to You
Through hundreds of training sessions and constant refinement, we have developed a set of proprietary media and communications training tools that are fast and easy to use. Our kit creates message structure, and makes your communications tangible and focused on results. Proprietary communications tools include:
