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Of Mammograms and Double-Speak
The most egregious mistake made by the U.S. Preventive Services Task Force before releasing its recent report on mammograms was either the failure to prepare a comprehensive and understandable communications plan, or believing what sounded like double-speak to lay people and even other doctors would be quite clear.
Public Official to Reporter: “Do you know that Jesus loves you?”
Is your local public servant supposed to be doing God’s work?
 
Attitude!
Attitude is key! How you feel about an interview going into it plays a big part in what you get out of it.
Making a Case Against Luxury Taxes
Luxury tax: A tax placed on products or services that are deemed to be unnecessary or non-essential. This type of tax is an indirect tax in that the tax increases the price of the good or service and is only incurred by those who purchase or use the product.
The “Secret” of Effective Messaging
While using marketing statements (slogans) in news interviews is counter-productive and ill-advised, approaching interviews from a marketing posture does make sense.
Conflict in the Boardroom?
Conflict and controversy.
Two staples of the news media diet. Even when neither exists, you might find them fishing for one or both anyway.
Attention Bloggers!
"I was shocked and embarrassed" to see photo captions and commentary "that were used to describe me as a promiscuous woman who is filthy, disgusting, foul and a whore."
Body Language at its Worst
Her obvious intention to ignore the congressman may have made her and her minions feel good, but it served only to damage both her organization and her message.
You've Got 30 Seconds!
Tight formats, "hard breaks" and very interruptive news anchors are making it more difficult than ever to clearly make a point.
Mouths that Roared
WARNING! These are not bloopers. They were said intentionally and aired live. If you’re easily offended, lack a sense of humor or just not in the mood, go no further.
The Eyes Have It, Part Deux
If you don't look right at them, they won't hear you!
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