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Executive Rewind: Tribune Co. Goes to Zell

"There's a new sheriff in town," he said very matter-of-factly to his hometown Chicago press corps. Sam Zell, best known for his Midas touch in real estate now owns the Tribune Company and he’s on a mission to save newspapers.

As soon as the $8.2B deal was closed, Zell made a point of visiting the company and its employees at one of his newspapers, The Chicago Tribune. In addition to announcing his presence, he predicted a bright future for newspapers as long as they adapt to change.

Click here to see the video clip online

Sam Zell is a different kind of executive; fascinating to observe, but difficult to emulate. His success is indisputable. He both talks the talk and walks the walk. So, while he’s not the most gifted orator you've ever encountered, people have come to know that when he talks, they need to listen because he says what he means.

His casual appearance is a strong message in itself: he likes to be on a first name basis with his people, he's willing to get his hands dirty, he's eager to share ideas, he believes in open communications and there's no need for a suits vs. troops class system.

That is a perception executives have the opportunity to help cultivate through the media. But, always remember the media can keep track of you and monitor your statements against your actions. Also, with or without your participation, they continue to reach your most important audiences. Consistency is hugely important both in message and, when necessary, action.

The Media Trainers® Re–winder Reminder:

Executives can cultivate credibility with consistency in their messaging through the media, and through their actions.
Go into interviews with a plan and its long term impact. Thanks to the Internet, what you say today can be resurrected years later.
Your appearance is critical to your messaging. What is it you need your target audiences to feel, think and/or do? Dress and body language are major communicators.

The Media Trainers®, LLC, has a Tough Questions eBook on our Web site that you can download free for easy reference.

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What’s your reaction to these performances? Which executives perform best on camera and which ones are awful?

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Over 25 years of local & network news reporting and management experience
- Comprehensive knowledge of how media work and how to work with the media
- Managed more than 50 people
- Able to spot and develop talent
  - Hired and developed syndicated talk hosts Sean Hannity and Clark Howard and several news reporters who have gone on to network positions
  - Successfully molded and directed individuals into award winning broadcasters; more than 40 international, national, regional and statewide awards
- An understanding of running a business
  - Managed a seven figure budget
Deep experience in customized training
- TMT has conducted more than 450 workshops and consulting sessions with over 90 clients. Workshops are designed around the needs of each participant based on:
  - Their specific role inside the organization
  - Their available time for training
  - Their comfort level
  - Their level of experience dealing with the media
  - The type of interview(s) they will be doing
- Depending on your needs, our training will include:
  - Media skills built around The Media Trainers® 10 Rules of Interviewing™.
  - Tough questions preparations focusing on the most difficult inquiries reporters are apt to make.
  - Message development that gets your team "on message" to avert a crisis, diffuse an issue or promote your company.
  - Role playing, mock interviews and video clips drawn from our extensive library.
Attention to detail
- A Lockheed Martin Aeronautics Company executive:
  - "A training program where somebody spoke our language, prepared materials that reflected our business needs, and gave us just the right amount of useful materials."
- A Coca-Cola Company executive:
  - "I was significantly impressed by the pertinent and well-researched, well prepared questions. Much better than my Proctor & Gamble training."
- A Southern Company executive:
  - "I believe that this training was right on target to what we needed. The trainer was well prepared, not only for our industry, but also our project subject matter. Thanks!"
- A Georgia Power Company executive:
  - "Trainer obviously knows our business and was excellent in identifying the areas we may be presented with while dealing with the media."
- A Mirant executive:
  - "I was very impressed with the prep work done by the trainer relating to our business. Our industry is complex and he quickly adjusted to our local (Canada) issues."
- An AGL Resources executive:
  - "Your training is straightforward and completely accomplished my objectives. Thank you for the open, honest feedback and relaying real life experiences."
Exclusive Tools Transferred to You
- Through hundreds of training sessions and constant refinement, we have developed a set of proprietary media and communications training tools that are fast and easy to use. Our kit creates message structure, and makes your communications tangible and focused on results. Proprietary communications tools include:
  - TMT's 10 Rules of Interviewing™
  - TMT's Exposure Grid™
  - TMT's 30 Minute News Interview Planner™

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