The Media Trainers®

"Anyone who talks about you...or your business...is media!"

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The Media Trainers®

4220 Cove Court, NE
Marietta, GA 30067
770-971-6619

Featured Case Studies are indicated by a symbol. (Acrobat PDF file)

HTML versions of Case Studies are indicated by a symbol.

Civic & Government

GA City–County Management Association
GA Association of Chamber of Commerce Executives
Chamber of Commerce Association of Alabama
Georgia Chamber of Commerce
Cobb County, GA, Chamber of Commerce
Assn. County Commissioners of GA
Georgia Department of Transportation
Georgia Department of Human Resources
Georgia School Boards Association
Stone Mountain Park

Consumer Products

Goody Products, Inc.(a Newell Rubbermaid company)
Spanx, Inc.
Miller Zell

Defense & Aerospace

BAE Systems
Read Case Study
Lockheed Martin Aeronautics Company
Read Case Study
Lockheed Martin Systems Integration Company
Read Case Study
Raytheon
AgustaWestland, Inc.
Gulfstream Aerospace Corporation
GKN Aerospace Services

Energy & Public Utilities

Edison Electric Institute
Southern Company
Southern Company GAS
Southern Company Generation
NRG Energy
AGL Resources
Atlanta Gas Light Company
Virginia Natural Gas Company
Sequent Energy Services
Mirant Corporation, International Headquarters, Atlanta

Read Case Study

Energy Marketing Canada, Ltd
West Region
Northeast Region
S. America & Caribbean
Mid–Atlantic Region
Midwest Region
South Region

Georgia Power Company
Alabama Power Company
Gulf Power Company
GEMC
Savannah Electric
Sawnee EMC
Southern Nuclear
Southern Company Generation

Financial

NetBank
Read Case Study
Synovous Financial Corporation
First National Bank of Cherokee

Food & Beverage

The Coca–Cola Company
The Minute Maid Company
The Kroger Company
Seattle Coffee Company
AFC Enterprises, Inc.
Arby’s

Forest Products

Georgia–Pacific Corporation
Louisiana–Pacific Corporation

High Tech & New Economy

IBM
IBM Canada, Ltd.
Benevolink
Management Decisions, Inc.
CES International
officialstuff.com

Hospitality

Bass Hotels & Resorts
Marriott Corporation

Manufacturing & Mining

GKN Driveline North America, Inc.
YKK Corporation of America
Commonwealth Handling Equipment Pool (CHEP)
Honda Manufacturing of Alabama
English China Clay, International
Georgia Mining Association
Colonial Pipeline Company
Interface, Inc.
Fulgham Fibers

Non-Profit

The Carter Center
Metro Atlanta YMCA
YMCA of Cobb Co., GA
National Arthritis Foundation
Read Case Study
Atlanta Community Food Bank
Families First
Atlanta Girls School
Georgia100/Mentor Exchange

Professional Services

Arnall Golden Gregory, LLP
Jones & Askew, LLP
Inforte

Real Estate Services

Land Resource Companies
Read Case Study
The Ryness Company
Read Case Study
Hampton Island Preservation, LLC

Telecommunications

Verizon Wireless
Comcast Cable — Atlantic Division
Comcast Cable — Southern Division
AT&T Broadband
AGL Networks
BellSouth Telecommunications

Transportation

AirTran Airways, Inc.
Read Case Study
Atlantic Southeast Airlines
Metropolitan Atlanta Rapid Transit Authority – MARTA
Read Case Study
Commonwealth Handling Equipment Pool (CHEP)

Over 25 years of local & network news reporting and management experience
- Comprehensive knowledge of how media work and how to work with the media
- Managed more than 50 people
- Able to spot and develop talent
  - Hired and developed syndicated talk hosts Sean Hannity and Clark Howard and several news reporters who have gone on to network positions
  - Successfully molded and directed individuals into award winning broadcasters; more than 40 international, national, regional and statewide awards
- An understanding of running a business
  - Managed a seven figure budget
Deep experience in customized training
- TMT has conducted more than 450 workshops and consulting sessions with over 90 clients. Workshops are designed around the needs of each participant based on:
  - Their specific role inside the organization
  - Their available time for training
  - Their comfort level
  - Their level of experience dealing with the media
  - The type of interview(s) they will be doing
- Depending on your needs, our training will include:
  - Media skills built around The Media Trainers® 10 Rules of Interviewing™.
  - Tough questions preparations focusing on the most difficult inquiries reporters are apt to make.
  - Message development that gets your team "on message" to avert a crisis, diffuse an issue or promote your company.
  - Role playing, mock interviews and video clips drawn from our extensive library.
Attention to detail
- A Lockheed Martin Aeronautics Company executive:
  - "A training program where somebody spoke our language, prepared materials that reflected our business needs, and gave us just the right amount of useful materials."
- A Coca-Cola Company executive:
  - "I was significantly impressed by the pertinent and well-researched, well prepared questions. Much better than my Proctor & Gamble training."
- A Southern Company executive:
  - "I believe that this training was right on target to what we needed. The trainer was well prepared, not only for our industry, but also our project subject matter. Thanks!"
- A Georgia Power Company executive:
  - "Trainer obviously knows our business and was excellent in identifying the areas we may be presented with while dealing with the media."
- A Mirant executive:
  - "I was very impressed with the prep work done by the trainer relating to our business. Our industry is complex and he quickly adjusted to our local (Canada) issues."
- An AGL Resources executive:
  - "Your training is straightforward and completely accomplished my objectives. Thank you for the open, honest feedback and relaying real life experiences."
Exclusive Tools Transferred to You
- Through hundreds of training sessions and constant refinement, we have developed a set of proprietary media and communications training tools that are fast and easy to use. Our kit creates message structure, and makes your communications tangible and focused on results. Proprietary communications tools include:
  - TMT's 10 Rules of Interviewing™
  - TMT's Exposure Grid™
  - TMT's 30 Minute News Interview Planner™

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