The Media Trainers®

"Anyone who talks about you...or your business...is media!"

Downloads

Download eBrochure

Download eBook

The Media Trainers®

4220 Cove Court, NE
Marietta, GA 30067
770-971-6619

Our client experience is broad and extensive. All training is customized, enabling us to arrive at a workshop session well versed on the issues, challenges and opportunities facing our clients. One of the most rewarding parts of our work is learning about companies and industries.

Civic & Government

Assn. County Commissioners of GA
Chamber of Commerce Association of Alabama
Cobb County, GA, Chamber of Commerce
GA Association of Chamber of Commerce Executives
GA City–County Management Association
Georgia Chamber of Commerce
Georgia Department of Human Resources
Georgia DOT
GA Industry Association
Georgia School Boards Association
Stone Mountain Park

Consumer Products

Goody Products, Inc.(a Newell Rubbermaid company)
Miller Zell
Spanx, Inc.

Defense & Aerospace

AgustaWestland, Inc.
BAE Systems
GKN Aerospace Services
Gulfstream Aerospace Corporation
Lockheed Martin Aeronautics & Systems Integration Companies
Raytheon

Energy & Public Utilities

AGL Resources
Alabama Power Company
Atlanta Gas Light Company
Bermuda Electric Light Co.
Edison Electric Institute
Exelon
Gas-South
GA EMCs
Georgia Power Company
Gulf Power Company
Memphis Light, Gas & Water
Mirant Corporation
NRG Energy
Sawnee EMC
SCANA
Sequent Energy Services
Southern Company GAS
Southern Company Generation
Southern Company Generation
Southern Company
Southern Nuclear
Virginia Natural Gas Company

Financial

Equifax
First Cherokee State Bank
NetBank
Synovous Financial Corporation

Food & Beverage

AFC Enterprises, Inc.
Arby’s
Seattle Coffee Company
The Coca–Cola Company
The Kroger Company
The Minute Maid Company

Forest Products

Georgia–Pacific Corporation
Louisiana–Pacific Corporation

Click here for a free consultation.

High Tech & New Economy

Autotrader.com
CellNet
CES International
EarthLink
IBM & IBM Canada, Ltd.
Management Decisions, Inc.
Nurun
Recall
Simple Tuition

Hospitality

Bass Hotels & Resorts
Marriott Corporation

Manufacturing & Mining

English China Clay, International
Georgia Mining Association
GKN Driveline North America, Inc.
Honda Manufacturing of Alabama
IMERYS
Interface, Inc.
KIA
YKK Corporation of America

Media & Communications

AGL Networks
AT&T Broadband
BellSouth Telecommunications
Comcast Cable — Atlantic Division
Comcast Cable — South Division
Hartford Courant
Tribune Co.
Verizon Wireless

Medical & Pharmaceutical

GA Urology Associates
Merck & Co.
Roche Diagnostics

Non-Profit

Atlanta Community Food Bank
Metro Atlanta YMCA
National Arthritis Foundation
The Carter Center
YMCA of Cobb Co., GA

Professional Services

Arnall Golden Gregory, LLP
Fox Law, LLP
Inforte
Jones & Askew, LLP
NAMIC

Real Estate Services

Hampton Island Preservation, LLC
Land Resource Companies
The Ryness Company

Transportation

AirTran Airways, Inc.
Atlantic Southeast Airlines
Commonwealth Handling Equipment Pool (CHEP)
Metropolitan Atlanta Rapid Transit Authority – MARTA

Over 25 years of local & network news reporting and management experience
- Comprehensive knowledge of how media work and how to work with the media
- Managed more than 50 people
- Able to spot and develop talent
  - Hired and developed syndicated talk hosts Sean Hannity and Clark Howard and several news reporters who have gone on to network positions
  - Successfully molded and directed individuals into award winning broadcasters; more than 40 international, national, regional and statewide awards
- An understanding of running a business
  - Managed a seven figure budget
Deep experience in customized training
- TMT has conducted more than 450 workshops and consulting sessions with over 90 clients. Workshops are designed around the needs of each participant based on:
  - Their specific role inside the organization
  - Their available time for training
  - Their comfort level
  - Their level of experience dealing with the media
  - The type of interview(s) they will be doing
- Depending on your needs, our training will include:
  - Media skills built around The Media Trainers® 10 Rules of Interviewing™.
  - Tough questions preparations focusing on the most difficult inquiries reporters are apt to make.
  - Message development that gets your team "on message" to avert a crisis, diffuse an issue or promote your company.
  - Role playing, mock interviews and video clips drawn from our extensive library.
Attention to detail
- A Lockheed Martin Aeronautics Company executive:
  - "A training program where somebody spoke our language, prepared materials that reflected our business needs, and gave us just the right amount of useful materials."
- A Coca-Cola Company executive:
  - "I was significantly impressed by the pertinent and well-researched, well prepared questions. Much better than my Proctor & Gamble training."
- A Southern Company executive:
  - "I believe that this training was right on target to what we needed. The trainer was well prepared, not only for our industry, but also our project subject matter. Thanks!"
- A Georgia Power Company executive:
  - "Trainer obviously knows our business and was excellent in identifying the areas we may be presented with while dealing with the media."
- A Mirant executive:
  - "I was very impressed with the prep work done by the trainer relating to our business. Our industry is complex and he quickly adjusted to our local (Canada) issues."
- An AGL Resources executive:
  - "Your training is straightforward and completely accomplished my objectives. Thank you for the open, honest feedback and relaying real life experiences."
Exclusive Tools Transferred to You
- Through hundreds of training sessions and constant refinement, we have developed a set of proprietary media and communications training tools that are fast and easy to use. Our kit creates message structure, and makes your communications tangible and focused on results. Proprietary communications tools include:
  - TMT's 10 Rules of Interviewing™
  - TMT's Exposure Grid™
  - TMT's 30 Minute News Interview Planner™

Executive Rewind

Evaluating America’s Top Executives

Executive Rewind Archives

Follow Eric Seidel on Twitter

Friend Eric Seidel on Facebook

View Eric Seidel's LinkedIn Profile

View Eric Seidel's Biznik Profile

Downloads